LBN Growth App

Step 1 of 5Direction and foundations

Direction and foundationsPractice and oversightPeople and performanceInvestment and evidenceAudit Snapshot

Answer the questions about your current practice. No company or contact details are needed to complete the audit and see your snapshot. You can request a personalised report at the end.

SECTION 01 OF 10

Commercial direction

0 of 3 responses

How clearly are marketing and sales priorities linked to business growth?

Select a response

We carry out activities without agreed commercial goals.We have broad ambitions, but no clear targets or priorities.We have agreed commercial targets, priorities and accountable owners.We review progress and adjust priorities using commercial results.Not sure / needs checking

Evidence or explanation (optional)

Targets and linked priorities. Use a redacted summary. Do not include passwords or confidential records.

M01 evidence summary

Who owns marketing direction and sales follow-through?

Select a response

Responsibility is unclear and work falls between people.Individuals take responsibility, but decisions or handoffs are inconsistent.Marketing and sales roles, decisions and handoffs are clearly assigned.We review accountability and resolve delays or gaps between the teams.Not sure / needs checking

Evidence or explanation (optional)

Role/handoff map and decision owner. Use a redacted summary. Do not include passwords or confidential records.

M02 evidence summary

How consistently do you work to a marketing and sales plan?

Select a response

There is no agreed plan.We have an activity list without clear owners, budget or measures.We have a plan with owners, budget, timing and commercial measures.We review results, stop weak activity and revise the plan deliberately.Not sure / needs checking

Evidence or explanation (optional)

Current plan and review actions. Use a redacted summary. Do not include passwords or confidential records.

M03 evidence summary

SECTION 02 OF 10

Clients and proposition

0 of 3 responses

How clearly have you defined the clients and markets you want?

Select a response

We target almost anyone who might buy.We have a broad target, but buying needs and decision-makers are unclear.Priority client groups, needs, decision-makers and markets are defined.We refine those choices using wins, losses, client value and market evidence.Not sure / needs checking

Evidence or explanation (optional)

Client criteria and decision-maker example. Use a redacted summary. Do not include passwords or confidential records.

M04 evidence summary

How clearly does your offer explain why a client should choose you?

Select a response

We mainly list services or make broad claims.We explain benefits, but our difference and ideal client are unclear.Our offer links a defined client problem to a credible benefit and clear difference.We test the message with clients and use conversion evidence to improve it.Not sure / needs checking

Evidence or explanation (optional)

Current proposition and client feedback. Use a redacted summary. Do not include passwords or confidential records.

M05 evidence summary

How do client and competitor evidence influence services and pricing?

Select a response

We make decisions largely on assumptions.We gather occasional feedback or competitor examples.We regularly review client needs, alternatives and pricing evidence.We use that evidence to test and refine the offer, then review the commercial result.Not sure / needs checking

Evidence or explanation (optional)

Research and a decision it changed. Use a redacted summary. Do not include passwords or confidential records.

M06 evidence summary

SECTION 03 OF 10

Demand and campaigns

0 of 3 responses

How reliably do your channels reach and attract the right prospective clients?

Select a response

Activity produces few relevant enquiries, or we do not know its quality.Relevant enquiries arrive occasionally, but results are inconsistent.Selected channels repeatedly produce enquiries matching agreed client criteria.We track enquiry quality and adjust the channel mix using business results.Not sure / needs checking

Evidence or explanation (optional)

Recent enquiry sample classified by fit. Use a redacted summary. Do not include passwords or confidential records.

M07 evidence summary

How do campaigns help prospects take a relevant next step?

Select a response

We publish or contact people without a defined next step.Some activity has a call to action, but the journey is disconnected.Campaigns link a defined audience and message to a relevant next step and follow-up.We test the journey and improve engagement and progression using results.Not sure / needs checking

Evidence or explanation (optional)

Campaign brief and next-step journey. Use a redacted summary. Do not include passwords or confidential records.

M08 evidence summary

How do you decide which marketing activity deserves more effort?

Select a response

We favour activity or visibility without comparing results.We compare basic activity figures, but not opportunity quality.We compare channel costs and qualified opportunities over a stated period.We test changes and reallocate effort using sustained commercial performance.Not sure / needs checking

Evidence or explanation (optional)

Channel comparison over a stated period. Use a redacted summary. Do not include passwords or confidential records.

M09 evidence summary